sales development and Merchandising Essay - 1212 Words

Task A Research report describing the elements of the product in a business and services context After selecting a hotel of your choice, carry out an individual research into the element of the product of this hotel, and produce a written report of your findings which should include: a) A discussion about the key components of the product and how the product mix contributes to sales and profit (ref. 1.1, 1.2) b) An assessment on how market segmentation contribute to maximise sales (ref. 1.3) Task B Research report describing the external sales development techniques Carry out an individual research into external sales techniques using the same hotel you selected for task A and produce a written report of your findings which should†¦show more content†¦Ã¢â‚¬ËœCollusion occurs when, unless with official approval (e.g. in the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own. (ibid)’ Programme: BTEC Higher National Diploma in Hospitality Management Unit Title and Number: Sales Development and Merchandising (Unit 16) Module Tutor: Pratika Teyssedou Learner’s Name :__________________________________Learner ID:____________ Assessment Criteria Met Evidence Feedback 1.1 evaluate the key components of the product 1.2 discuss the range of contributions to sales and profit of elements in the product mix 1.3 assess how market segmentation contributes to sales maximisation 2.1 discuss the factors affecting buyer behaviour 2.2 assess appropriate advertising media for sales development situations 2.3 evaluate the role ofShow MoreRelatedJob Analysis : Visual Merchandising And Store Manager1469 Words   |  6 PagesJob Analysis: Visual Merchandising and Store Manager This paper analyzes the position of a visual merchandising and store manager. It documents critical factors for entry and promotion, fundamental duties, and critical skills, knowledge, and abilities. 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